Social media marketing is the most promising and reliable method of advertising for Small Businesses.
1. Increased Competitive Edge
Social media presence allows you to establish a more intimate relationship with your customers which you can use to tailor your campaigns to the specific needs of the target audience. As a small business owner, social media marketing can increase your competitive advantage by expanding market reach and boosting traffic to your website.
2. Increased Brand Awareness
Social media is the most cost-effective digital marketing method for enhancing the visibility of your small business. An effective social media strategy will help increase your brand recognition because you’ll be engaging with a broader audience. Simply have people interact with your content by sharing your posts to increase brand awareness and build brand reputation.
3. Increased Inbound Traffic
Without utilizing the power of social media to generate traffic, your small business will have difficulty reaching anyone outside of your loyal customer circle. Leads generate sales, and therefore you have to add a social media profile to your marketing mix as a gateway to your business website. Every post you create on social media is an opportunity to gain a new customer.
4. Improved Customer Support
Social media helps enhance customer support and customer relationship. You can take advantage of social media by establishing a cost-effective customer support center where customers post their inquiries, concerns, questions and feedbacks. You then respond to these concerns through the social media itself and save costs on customer support programs.
5. Boost business SEO
Social media marketing allows your business to have better chances of ranking on the Google search results. Google recently started inputting social signals into the search ranking algorithm. If your website is linked to social media networks such as Google+, Facebook or Twitter, you should expect a boost in the website ranking.