Friday, June 16, 2017

5 Benefits of Social Media Marketing for Your Business

Social media marketing is the most promising and reliable method of advertising for Small Businesses. 

1. Increased Competitive Edge

Social media presence allows you to establish a more intimate relationship with your customers which you can use to tailor your campaigns to the specific needs of the target audience. As a small business owner, social media marketing can increase your competitive advantage by expanding market reach and boosting traffic to your website.  

2. Increased Brand Awareness

Social media is the most cost-effective digital marketing method for enhancing the visibility of your small business. An effective social media strategy will help increase your brand recognition because you’ll be engaging with a broader audience. Simply have people interact with your content by sharing your posts to increase brand awareness and build brand reputation.

3. Increased Inbound Traffic

Without utilizing the power of social media to generate traffic, your small business will have difficulty reaching anyone outside of your loyal customer circle. Leads generate sales, and therefore you have to add a social media profile to your marketing mix as a gateway to your business website. Every post you create on social media is an opportunity to gain a new customer.

4. Improved Customer Support

Social media helps enhance customer support and customer relationship. You can take advantage of social media by establishing a cost-effective customer support center where customers post their inquiries, concerns, questions and feedbacks. You then respond to these concerns through the social media itself and save costs on customer support programs.

5. Boost business SEO

Social media marketing allows your business to have better chances of ranking on the Google search results. Google recently started inputting social signals into the search ranking algorithm. If your website is linked to social media networks such as Google+, Facebook or Twitter, you should expect a boost in the website ranking.

How to Get Country Specific Traffic to Your Business Website - Birdie Martin Marketing - Dallas, TX

An enhanced search engine ranking in your target audience country means a high conversion and lead generation for your business. This can be achieved through a myriad of strategies that aims to improve your search engine ranking in that particular country.

Google Webmaster Tool

Use Google Webmaster Tool- a free tool provided by Google to help marketers and bloggers looking for a country-specific audience. With Google Webmaster Geo-Targeting, you can set which country your website is targeted to so that you tap into traffic from that country.

Domain name

Consider buying a country-specific domain name if you want to get a higher rank of your website or blog on the CRP for a specific country. Try using domain extensions line .au (Australia) or .co.uk (UK) or .co.ca (Canada) for better results.

Backlinks

Backlinks are a great source of generating website traffic. Try building backlinks that are country-specific using guest blogging strategies or by doing blog commenting. Again, if you’re targeting traffic from the U.S, build more backlinks from U.S based websites.

Create content targeting

Input the region or country’s name in the Meta title and Meta text of your posts. This enables your content to be more keyword-targeted and indicates that you’re targeting a specific country.  Your content should be superior in terms of readability to help enhance its ranking on search engine results page.

Web Hosting Server Location

Geo-targeted traffic relies hugely on web server location. Host your website only in the country for which its traffic you’re targeting. This ensures that your website loads faster in that country due to the server’s IP. It also as helps search engines to locate your server. 

Friday, May 26, 2017

                Birdie Martin

Thursday, May 4, 2017

Wednesday, April 26, 2017

5 Effective Ways of Creating Business Blogs - Birdie Martin Marketing - VA - Dallas, TX

All You Need To Know About the Creation of Marketing Blogs:
Technological advancement has taken the marketing industry by storm. Blogs are now making their debut. Do you have a blog? Have you thought about making a marketing blog? Blogs are the best avenue for this because of their frequency, distribution and content substantiality. However, for a marketing blog, you need more than this. What does a marketing blog need to reach its maximum potential? What component is your blog missing? Well, an individual voice is very important. An individual helps you connect with the audience ad creates a sense of trust. This read will aid you in finding your voice and using it as a stepping-stone to build your marketing blog.
Five Effective Ways of Creating Business Blogs
1       Form a strong marketing foundation
Create a strong foundation for your blog. Individualize every aspect of your blog. Create and use your individual URL. Refrain from using a free hosting option. To make things easier, try to include your blog into the website of the business you aim to market. This will aid in technological support of the business. With every post, make sure that your voice is stronger. Add some personality to every post. Individual thinking is appealing to the masses. This will land you many subscribers. This will make your marketing blog stand out from the rest.
2     Simplicity is a necessity
When it comes to blogs, length is not essential. Content and interest are what matters. A blog post could be a paragraph long and still get a substantial amount of views. Length creates repetition, which in turn develops into digressing. You will end up writing on irrelevant stuff. A post does not have to be about words. Make use of pictures and videos. Most people understand and relate better with the visual.
3    Embrace consistency
Just because your post has a personality, it does not mean that you can now post whenever and whatever you feel like. Concentrate on the aim of the entire marketing blog. Keep a schedule for your posts. This will let your subscribers look forward to every blog post. Making your readers guess the next time you post, will lead to them forgetting you eventually. Consistency enhances loyalty.
4     Focus on the theme or title of each blog
 Each blog post has a theme or title. Titles are what attract the audience. Thus, make sure that they are captivating and creative. They appeal to the masses and attract a higher search engine level. Make sure that your article is not more than ten words long. This aids in providing quality rather than quantity on the title. Titles are the first impression of every blog. Make sure that the title has the essential keywords that relate to the post. Clarity is essential.
5     Encourage comments

 Make your marketing blog interactive. This will aid you in reaching out to the masses and relating to your target market. Build on the criticisms and improve your marketing blog. Be aware of the changing needs of your target market. Make sure that you respond to comments to send a message that you value your readers.
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